Channel Fisheries Update

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The specialists in sustainable fish, Channel Fisheries have announced the appointment of British food industry heavyweight, Vernon Mascarenhas as Sales Manager. Vernon is known for his in-depth knowledge of the London restaurant industry and respect for fresh produce. These combined with his friendly, professional service make him a real asset to the Channel Fisheries team.

Mascarenhas will head up the team selling to restaurants all over London, ensuring Channel Fisheries customers continue to receive Britain’s tastiest fish fresh every morning, ready to be prepared and served up by lunch.

Some top recommendations from Vernon, for the freshest fish this season include Welsh Lobster, Grey Mullet (which is great on the barbecue, for when summer finally arrives!) and line-caught Cornish Mackerel.  He also has some advice for those who aren’t quite sure where to start when it comes to buying fish- “Fish should be bright, shiny and firm. The eyes should stand out and it should not smell. Avoid fish which is soft with sunken eyes as this is a sign that it is most definitely passed its best!”

He added, “Obviously, the freshest fish is always the best- the tastiest fish I’ve ever had was lobster plucked straight from the sea in Mexico. Delicious!”

Full details on Vernon’s appointment can be seen below.

Channel Fisheries appoints British food industry heavyweight Vernon Mascarenhas as Sales Manager

British sustainable fish specialists, Channel Fisheries are pleased to announce that Vernon Mascarenhas, former business partner of Greg Wallace in Secrett’s Direct, will be joining their team as Sales Manager from May 2013.

Having headed up Secrett’s Direct, the fruit and vegetable wholesaler based on Secrett’s Farm in Surrey for 12 years, Mascarenhas is no stranger to delivering the highest quality produce and providing a friendly, knowledgeable service to the London restaurant market. His new position at Channel Fisheries sees him working within a company whose ethos and day-to-day operations allow them to provide fresh, delicious fish to the finest restaurants across the capital.

With 25 years in the food and catering sector behind him, Mascarenhas brings a wealth of experience and knowledge to the team. A summer spent in Chicago whilst studying at university was Mascarenhas’s first experience of the restaurant industry. Starting as a kitchen porter, he was quickly promoted to maitre d’ thanks to his enthusiasm and English accent. On his return to the UK, Mascarenhas trained as an accountant with Beecham & Co in London but soon decided that he was better suited for a career in food. Several years in the restaurant trade followed. He began working with his restaurateur sister Rebecca Mascarenhas in her Barnes restaurant Sonny’s and project managed the opening of a Nottingham branch before returning to London to open and manage Cucina, a modern European restaurant in Hampstead.

In 2002, he went into business with friend Gregg Wallace and in partnership opened Secrett’s Direct. Many successful years trading as one of the best fruit and vegetable suppliers in the industry followed with the company enjoying excellent working relationships with over 400 clients. In a similar style of working to Channel Fisheries, fruit and vegetables were gathered from the fields at the farm and delivered fresh around London by the following morning. Mascarenhas also held the position of Managing Director at Wallace’s restaurant company, Wallace Cafes for some time. Unfortunately in 2013, after two harsh winters which made it difficult to grow crops combined with a similarly brutal financial climate, Secrett’s Direct closed.

Vernon Mascarenhas was attracted to the position at Channel Fisheries because of the company’s philosophy of getting the freshest produce to the table as soon as possible. A friend of Channel Fisheries for many years Mascarenhas said, “The opportunity to work with Channel Fisheries was perfect for me, their farm to fork way of operating is similar to what we had at Secrett’s. Channel Fisheries has over 100 day boats landing direct to yards in South Wales and in Torbay, right next to the fantastic Brixham market. Fish is caught, landed and delivered to the customer within 24 hours. That, combined with the ability to provide second deliveries to customers in London from our new yard in Park Royal means we are more than capable of staying at the top of our field, something I am very excited to be a part of.”

ABOUT CHANNEL FISHERIES

Channel Fisheries was formed in 1981 in Brixham on the southern tip of Torbay. They have over 30 years solid experience in landing the best quality wild fish and seafood from the area. Over the years, the business has grown from strength to strength with commitment and passion for fish remaining the focus.

Their reputation amongst Britain’s finest hotels and restaurants has been built on the quality and variety of their catch. They work by the motto ‘Today’s Catch Today’ priding themselves on being able to fish, land and deliver to London all within 24 hours. Working innovatively with all the catch from every boat, Channel Fisheries offers a rich and varied harvest including fresh whitebait, baby cuttlefish and wild bream to name but a few.

Catching their fish in British waters but also working closely with fishermen from slightly further afield who have the same beliefs and methods, Channel Fisheries ensures that they always offer a truly diverse and thoroughly honest range of seafood.

http://www.channelfisheries.com

For more information on Channel Fisheries, please contact Alice or Ailsa at Spoon PR on 020 7610 982 or email alice@spoon-pr.com or ailsa@spoon-pr.com

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